The Federal Government’s budget is larger than most national economies on the planet. Which is one way of saying, it is big. And there is only one way to attack something big, you have to segment the territory and focus on leveraging your presence. To do this, you need a solid value proposition, a deep understanding of where the right opportunities are for you to invest in, and the ability to run a pipeline like a pro - in fact, maybe even a little better than a pro.
To help answer your needs with tailored services, we have created three programs that are described in more detail below. So read on and learn how you can become a force in the government marketplace.
Pipeline Planning • Research • Business Case Development • Pursuit Strategy • Competitive Analysis • Progress Monitoring • P-Win Bid/No Bid • Win Strategy Development • Management Reporting
The solution is a unique program, BizPipe360, that provides you with the planning, research, pipeline management, and capture support you need to outpace your competition. A program that immediately provides your company with the best processes and tools in the industry. It is a little like getting launched from a catapult on your way to having a sophisticated business development process. So, if you want to move forward and become as good as the best-of-the-best, you need a managed pipeline that moves forward smartly and grows with your needs. The question is, do you try to do this yourself, or get help?
Under the BizPipe360 Basics program, we will work with you to:
- profile your capabilities
- create a go-to-market plan that segments the government into target areas where you will have leverage
- using the BizPipe360 Architect’s pipeline planning tool, develop with you a profile of the metrics that should drive your pipeline size, number of bids and other key performance indicators for managing the well-being of your revenue stream
- research within your market segments for opportunities that best fit your capabilities and strategic plans
- pre-screen opportunities and work with you to put them through the BizPipe360 Architect’s business case evaluator
- move those with a strong business case into your pursuit pipeline and begin performing background research to identify -
- incumbent strengths
- contract funding patterns
- task performance requirements
- government organizational and contact data for program and procurement personnel
- competitor data and teaming partner opportunities
- supporting documentation such as the previous RFP, RFI notices, draft RFPs, OMB-300s, GAO reports, etc.
- … and more
- then we work with you to develop a pursuit strategy with specific tasks and milestones
- and going forward, continue to monitor and update your pipeline information, help refine your pursuit strategy, determine your probability of win, support development of your win themes and assist in your bid-no-bid process
Doesn’t it make sense for you and your BD staff to spend your time with potential customers rather than doing hours of research, developing plans, monitoring for government actions, seeking out information on incumbents - competitors - or teaming partners? And what of the expense of owning a full suite of research and management tools to support the process. Leverage your dollars and your expertise by taking advantage of ours - let us provide the process and provide you with the information and insights you need to excel at building relationships and positioning to win. And, make your costs controllable - because we charge a fixed fee per month based on your revenue, which means even small businesses can afford the program. You will be amazed.
Branding • Marketing • All Pipeline Services • Proposal Architecture / Design Services
Want to step up to even a more robust pursuit program, try our Business Integrated Growth Service. BIGS includes the complete BizPipe360 service, and adds branding, marketing and proposal design services to your efforts - again, for one fixed fee per month based on your revenue.
Today, even robust service offerings are being treated by the government as a commodity. If you want to be better positioned for opportunities, and have greater access to key decision-makers in your market segment, you need to be interesting! That means having a strong brand message that differentiates you and getting that message into the marketplace through every effective medium available to you. To do this you will work with our branding studio, Diligent Rocket, to create a message that will stand out. Then, we will use the organizational contact information we collect for your opportunities, and add additional potential targets by researching your entire market, to create a community of interest to promote your services to. Pretty soon you may find people calling you!
With your brand promotion activities running at full speed, and your pipeline being filled with viable targets, it is likely you will have more proposals than ever to execute on. It is time to get efficient at responding, but also to get creative in preparing proposals that are truly compelling. As part of the BIGS program we will introduce you to the Design-iT proposal process, help you organize your information so you can respond more efficiently, and develop proposal architectures for your highest priority bids.
The problem when you are starting out is, you need a little bit of everything, and some things more than others at certain times. BizPipe360 would be nice, but branding, marketing and some proposal support would also help. Reality check - ongoing support programs like BIGS are just too much, but the pipeline alone is not enough. So what do you do? Start by asking about our Incubator90 program for micro businesses. It is not as structured as BizPipe360 or BIGS, but you will get support from the same professionals throughout the 90Degrees family to address the specific growth needs of your company. Need a web site built, or a new brand message for the company, that might be a project at one point. Need some research on a business opportunity you want to pursue, not a problem. Want some guidance on working through an acquisition strategy, or help looking for a teaming partner, can do. Want access to market and opportunity research and the use of our 360 Architect, we will provide that. Incubator90 is all about getting some legs under your company so you can start running.
All of your information and supporting documentation is stored in the 360 BD-Architect, a cloud based platform to manage your company data, pipeline and proposals, so you have full access to what is going on in your world anywhere and anytime you need it. Read More
Everyone needs to make a strong start. Learn now how to be an effective government contractor.
As you grow your navigation and intelligence processes need to become more sophisticated. Let us help you get more than your fair share.
Add marketing and win strategy capabilities to your BizPipe program and everyone will begin to feel your presence.