After all, it is not good enough to count the number of people who come to your site – you need to count the number who pursue your services because of your site.
Wow – we hope you like our web site, because writing about this subject will be a little embarrassing if you don’t. It stands to reason, in this day and age, that your web site is the face of your company. As such, it needs to speak loudly on your behalf. And, it needs to do this with grace and elegance, while being captivating and educational. Oh yes, let’s not forget it must communicate quickly, because the average visitor, even when enticed to stay, will not spend more than a few minutes. This does not mean they must be able to read your entire site in that short period of time, but they should be able to find what they are looking for, get the message and leave wanting to know more.
