Yes, it is time to close the deal, and to close the door on the competition.

For the vast majority of bids there are 3 to 5 legitimate contenders. If you have prepared properly in the Capture Process you are one of them. Great! Now, you must separate yourself from the others to become the winner – that is what your proposal needs to do.

There are a number of good proposal processes put forth by various firms. We happen to like ours because it follows a very logical process built around architectural concepts, and we believe that a proposal is both a construct and a work of art, in the same way that a unique building is. We also find our process to be efficient, which saves you B&P dollars. It is designed to reduce the participation time of your SMEs, so they can stay focused on their billable work.

In the final analysis, however, it is the creativity of the people at 90Degrees that makes our proposals different, and different they are. Just like an architect, we marry creativity with science to produce results that present a compelling message, both visually and with meaningful content. We create winners – consistently.


Creating something beautiful and compelling requires process, discipline, tools and great creative talent. Our tools, architectural based process (Design-iT) and our people do exactly that.